Hand-poured soy wax candles. Lit different.
Heritage Punjabi mixology — built for the world.
Get on the list. Be first when we drop.
Extrait de Parfum. 50ml of pure Lahore.
The House of Acid. Pakistan's first acid-house fragrance brand.
Soy wax candles. 200g. 45-hour burn. Crafted in small batches.
Hand-poured soy wax candles. Lit different.
Heritage Punjabi mixology — built for the world.
Get on the list. Be first when we drop.
Extrait de Parfum. 50ml of pure Lahore.
The House of Acid. Pakistan's first acid-house fragrance brand.
Soy wax candles. 200g. 45-hour burn. Crafted in small batches.
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Our Story

One City.
Two Worlds.
One Raunaq.

A founder from Lahore. A founder from Edinburgh. Both obsessed with scent. This is what happens when two worlds collide over a shared love of fragrance, heritage, and the relentless energy of Pakistan's most electric city.

Where It Began

Born in Lahore.
Raised on Obsession.

Raunaq started with a question that wouldn't go away: why does Pakistani fragrance have to be either old-fashioned or a copy of something Western?

The word رونق — Raunaq — means brightness. Splendour. The lively, electric atmosphere of a place fully alive. It's the word Lahori families use when a room fills with people and noise and colour and joy. It's the word that describes the city at its best.

We wanted to bottle that. Not a nostalgic version of it. Not a sanitised, export-ready version of it. The real thing. The chaos and the colour. The bazaar and the blue hour. The ancient and the electric.

That's Raunaq. Heritage Punjabi mixology — built for the world.

Raunaq No.1
Raunaq No.1
The First. The Original.
The People Behind It

Two Founders.
One Vision.

Lahore, Pakistan
The Lahore Yaar

Grew up in the old city — surrounded by the scent of jasmine garlands at Data Darbar, saffron rice from the family kitchen, and the particular smell of rain on hot Lahori concrete. Spent years asking why the fragrances on the shelves in Pakistan never smelled like the city he loved.

"Every time I came back to Lahore, the city hit me differently. The smell of it. I wanted to make something that felt like that — like coming home to somewhere electric."
Edinburgh, Scotland
The Edinburgh Yaar

A scent obsessive from Scotland with a deep connection to South Asian heritage. Spent years exploring niche fragrance houses across Europe — Diptyque, Byredo, Le Labo — while always feeling that something was missing. Something rawer. More alive. More Lahore.

"I'd been to every perfume house in Paris and London. Beautiful things. But nothing that smelled like the places I actually loved. That gap felt like an opportunity."
What We Believe

The Raunaq
Philosophy.

We don't make fragrances that smell like someone else's idea of Pakistan. We make fragrances that smell like Pakistan as it actually is — bold, layered, contradictory, and completely alive.

We call it Heritage Punjabi Mixology. It means taking the raw materials of the subcontinent — oud, saffron, vetiver, jasmine, gulab — and treating them with the same rigour and creativity that a great mixologist brings to a cocktail. Ancient ingredients. Modern vision. No compromises.

01
Heritage First
Every ingredient has a story rooted in the subcontinent. We start with what's real — oud from the bazaar, saffron from the kitchen, jasmine from the shrine — and build from there.
02
Modern Vision
We're not making attars for your grandfather. We're making Eau de Parfum for a generation that is proud of where they come from and exactly where they're going.
03
No Compromises
Natural ingredients. No synthetic shortcuts. No paraffin in the candles. No diluted concentrations in the perfumes. If it doesn't meet the standard, it doesn't leave the lab.
How We Make It

From Concept to Bottle

01
Inspiration
Every fragrance starts with a place, a memory, or a moment in Lahore. We write it down before we ever touch a raw material.
02
Sourcing
Raw materials are sourced directly from trusted suppliers across Pakistan and the subcontinent. Oud, saffron, jasmine — real, traceable, natural.
03
Formulation
Our perfumer works through multiple iterations — sometimes 10, sometimes 20 — until the formula captures exactly what we set out to make.
04
Bottled
Hand-filled and sealed in Lahore. Each bottle is inspected individually before it leaves. The packaging is designed to be kept, not thrown away.
5
Fragrances
Each one a different face of Lahore
100%
Natural
No synthetic fillers, no compromises
2
Cities
Born in Lahore. Crafted with Edinburgh
∞
Obsession
With scent, heritage, and getting it right
Ready?

Find Your
Raunaq.

Five fragrances. Five faces of Lahore. Each one made to be worn, not saved. Explore the full collection and find the one that smells like you.

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